![]() ![]() Retailers are now beginning to realize that their physical stores are also monetizeable media assets. US retail media will surpass $40 billion this year and $60 billion by 2024, but that’s just online media. #business #customerexperience #technology #riskmanagement #finance #financialservices #innovation #strategy Listen to the podcast or read the transcript of our conversation in the link below ⬇️ #Scripps college how to#On this episode of Be Customer Led, host Bill Staikos and I dive into CX priorities for CEOs and board members, and offer practical guidance on how to bring your customers closer to this important forum. We know this intuitively, yet many companies have work to do to establish, monitor, and act upon the leading indicators of customer experience most tied to business impact and strategy. The experience any brand creates for their customers affects virtually all elements of business performance. Yet, given the relevancy of CX to directors’ responsibilities overseeing risk, financial performance, and company strategy, CX leading indicators are integral to any 21st-century boardroom to ensure strategy remains vibrant. I've seen that too often, #CX shows up as not much more than a customer satisfaction metric on the results dashboard. How present is the customer in your company’s boardroom? ![]()
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